The Era of the AI Agent: From Persuasion to Parameter Matching
In 2026, marketing is no longer just a conversation between a brand and a human; it’s ahandshake between a brand and an AI Agent. With personal assistants (like Gemini andothers) vetting everything from grocery lists to energy providers, the “customer journey” hasfundamentally changed.
“Social Search” is the New SEO: Capturing Gen Alpha & Z
Traditional search engines are seeing a massive migration of younger users toward SocialDiscovery. In 2026, TikTok, YouTube, and even Reddit are used as primary research tools forproducts and life advice before a user ever touches a search bar.
Hyper-Personalization vs. The Privacy “Black Hole”
As privacy regulations tighten and social media age restrictions (like the under-16 ban in Australia) set global precedents, marketers are facing a data “black hole.” The solution in 2026? Zero-Party Data.